How I came to start a plus size fashion brand for XXL caps
BigBrains Co. is a clothing label that sells extra large caps for those who don't fit one size fits all or one size fits most. This blog post goes into the background of why I decided to start BigBrains Co., what problems we solve and what else you can expect in the future.
Backstory:
In the summer of 2021, during the Covid lockdown, I found my enthusiasm for a new hobby: stand-up paddling. However, the joy of the new hobby was overshadowed by the constant worry about my headgear, which I didn't want to get dirty. Because of the larger size of my head, it was always a challenge for me to find caps that fit. The few I owned I didn't want to get sweaty or even lose.
That's how I ended up starting an online store that specializes in plus size headwear. Our store is a place where quality and form meet to deliver headwear that fits all shapes and sizes.
Today, I'm much more relaxed when I'm playing sports or even paddling, because I always know where to get a new cap when one gets too worn out.
Basic Problem: Why does it need BigBrains Co.?
- Most caps come in one size. These one size fits all are too small for me, a 1.97m person with a proportional head.
- Other online shops or brands usually only give unreliable size information. You often don't find out how big the cap actually is. The customer buys the notorious "pig in a poke".
- BigBrains like myself always have to wear standard caps on the last step of the snapback mechanism. This tears or breaks the plastic of the closure more quickly and the cap becomes unusable.
